nineteenseventyone was founded in 2007 by Allan Langley. That’s me on the right (or below if viewing on a mobile device). I am a friendly, multi-disciplinary producer of digital design from WordPress sites and web design to print, interactive PDF, infographics, logo and a little video editing.
Being a one-man operation allows me to keep the structure and the process simple. So, no agency hierarchy, no account handlers, no marketing jargon about ‘360 brand experience’ and no hipster beards! I love what I do but I keep it in perspective – meaning no ego, just direct communications and great design that gets results.
I am not limited by specific industry and work with all client sizes from start-ups to global across a wide variety of area’s including media, digital, publishing, sustainability, corporate responsibility, recruitment and many more. In addition, the way people work is changing and with advances in technology and working practices we are no longer confined by geographical locations. I work remotely with clients, associates and suppliers all over the UK and indeed, the World.
See below for more about what I do or check out the work section to see some recent projects.
Ideal for any size of online presence, I design and build simple, beautiful, responsive sites on the WordPress platform – the world’s most popular content management system currently powering around a third of all websites in the world.
The popularity of WordPress is down to many reasons, like ease of use, powerful features and flexibility. The other great thing is the ability to manage and edit content quickly and easily, which is huge draw for many users, particularly small to medium set ups such as freelancers, individuals and consultants.
A WordPress site needs a ‘theme’ which runs and modifies the look of the site without modifying the underlying code. I use and recommend the Avada theme due it’s powerful and flexible framework combined with it’s ease of use and support network.
Web design, sometimes referred to as visual design, is simply the visual element of a digital project – the look and styling, typography, imagery, graphics and icons. This could be done for a simple brochure website or bigger, more complex bespoke digital projects, online platforms or apps.
In this instance, I would usually work in partnership with a digital project manager or agency as part of a wider team, concentrating on the design element only and handing over the asset files on sign off to be built by a development team. This approach could be used for a variety of reasons whether that be with a web development agency requiring creative and visual input or a project manager pulling in an umbrella group of specialists to handle different aspects of a project.
Graphic design is a fairly generic term – put simply it is the art of presenting information in a visually attractive way – whether to engage, inform or entertain the viewer.
Spanning the whole spectrum of media both on and offline from business cards to billboards, infographics to interactive PDF, the role of graphic design is to grab attention and get noticed. Whatever size the business or organisation, creating professional and memorable impact can work wonders whether it be a simple set of 50 business cards, mailchimp email template or a whole brand identity.
For any brand, large or small, the logo is the nucleus that fuels their communications. It is the single most important visual element that instantly identifies a business, brand or individual.
A simple, memorable logo can be the key to brand success. Think Apple or Nike for the best examples – so memorable they no longer need words in order to be recognised… the Holy Grail of brand identity! Of course these are global brands that have taken many years of market presence and redevelopment to embed themselves in the human psyche but everyone has to start somewhere and simplicity is always the key.